基于中国传统文化创新的旅游纪念品设计

Design of Tourist Souvenirs Based on the Innovation of Chinese Traditional Culture

近些年社会在不断的发展,人们的物质生活水平已经有了显著的提高,人们喜欢旅游,也喜欢在旅游中购买一些纪念品,将其进行收藏,使人们在未来生活中也能够回忆起某次的出行,因此纪念品承载的并不仅仅是一次旅行的过程,同时也是人们从旅行中获得的一些感受以及深刻的印象和记忆。本文针对当前旅游市场纪念品设计环节存在的创意问题进行了解,探讨中国传统文化在旅游纪念品设计创意体现方面存在的一些重点问题,寻找具体的旅游纪念品设计思路和方法,希望可以为相关工作的顺利开展提供一定的参考依据,并寻找有效的问题解决思路,创造出更具中国传统文化特色和艺术魅力的旅游纪念品。

In recent years,with the continuous development of society,people’s material living standards have been significantly improved.People like to travel,and also like to obtain some souvenirs in tourism and collect them,so that people can also recall a trip in their future life.Therefore,souvenirs carry more than just a trip,at the same time,it is also people’s feelings,deep impressions and memories obtained during travel.This paper aims to understand the creative problems existing in the souvenir design link in the tourism market,explore some key problems existing in the creative embodiment of tourism souvenir design in Chinese traditional culture,and look for specific tourism souvenir design ideas and methods,hoping to provide a certain reference basis for the smooth development of relevant work and find effective problem-solving ideas,create more tourist souvenirs with Chinese traditional cultural characteristics and artistic charm.