浅论“互联网+”时代下服装品牌视觉形象设计的新趋势

New Trend of Clothing Brand Visual Image Design under the Era of “Internet +”

随着我国现代化信息社会的发展和进步,越来越多的行业在依托互联网进行升级和转型,其中服装行业面临着巨大的挑战。因此相应的服装行业必须加强对市场和自身实际情况的了解,以互联网+为背景进行自身服装品牌视觉形象的设计和研究,保证自身企业的竞争力。本文运用当前"互联网+"背景探讨服装品牌视觉形象设计的情况,给出了一些可实施的建议,作为参考。

With the development and progress of our modern information society, more and more industries are upgrading and transforming by relying on the Internet, among which the garment industry is facing great challenges.Therefore, the corresponding clothing industry must strengthen the understanding of the market and its own actual situation, and carry out the design and research of its own clothing brand visual image with the background of Internet +, to ensure the competitiveness of their own enterprises. This paper uses the current background of "Internet +" to discuss the visual image design of clothing brands, and gives some feasible suggestions as a reference.