传统文化元素在现代包装设计中的应用

Application of Traditional Culture Elements in Modern Packaging Design

产品的包装可以直接的吸引和影响到顾客的购买心理,好的包装和设计不仅可以增加顾客的购买需求,还可以吸引他们的注意力和精力,这样才能让产品在众多的竞争中脱颖而出。现阶段比流行复古风格,在这一流行的趋势下,现代产品在包装和设计的过程中加入了一些传统文化元素,这样一来既弘扬了传统文化,也为商家和企业带来了大量的经济效益。本文针对传统文化元素在现代包装设计中的应用和实施进行深入的探讨和分析,从而使得产品在包装的过程中将传统文化元素应用的更加科学和合理。

The packaging of the product can directly attract and affect the purchase psychology of customers.Good packaging and design can not only increase customers’ purchase needs, but also attract their attention and energy, so that the product can stand out from many competition.At this stage, the popular retro style. Under this popular trend, modern products add some traditional cultural elements in the process of packaging and design,which not only carries forward the traditional culture, but also brings a lot of economic benefits to businesses and enterprises.This paper analyzes the application and implementation of traditional cultural elements in modern packaging design, which makes the application of traditional cultural elements more scientific and reasonable in the process of packaging.