新媒体条件下基层央行理论传播效果评估探析——以人民银行长春中心支行2021年党史学习教育相关理论传播活动为例

Evaluation of PBC Grass-roots Organizations Theoretical Communication Effects on New Media--Taking the theoretical dissemination activities related to party history learning and education of Changchun Central Branch of PBC in 2021 as an example

随着媒介技术的发展,基层央行如何用好新媒体开展宣传思想工作,已经成了宣传思想工作创新的一个重要内容。本文对基层央行通过新媒体平台进行理论传播的效果开展分析,以实证方式探究当前理论传播活动的有效性,进而帮助宣传思想战线工作人员修正工作方式方法,增强理论传播内容的吸引力和感染力。

With the development of media technology,how to make good use of new media has become an important content of publicity and ideological work innovation when grass-roots central banks carry out publicity and ideological work.This paper attempts to analyze the eff ect of new media theoretical communication carried out by grass-roots central banks,and empirically analyze the eff ectiveness of current theoretical communication activities,so as to help the staff of the publicity and ideological front modify their working methods and enhance the attraction and appeal of theory.