插画创作的陌生化策略研究

A Study on Defamiliarization Strategy of Illustration Creation

为探究插画陌生化的意义以及陌生化理论在插画创作中的应用策略,本文从心理学及视觉修辞的角度探讨插画陌生化的意义,分别从插画的创作主题、创作视角、造型、色彩、材料和质感、度的把握等几个方面探讨插画创作的陌生化策略;得出陌生化理论在插画创作中的应用有助于提高插画内容的传播性,增加作品的视觉表现感染力,促进插画内容的原创性,以期给观者带来新奇的体验和感受,拓宽审美主体的视野。

Objective To explore the significance of illustration defamiliarization and the application strategy of defamiliarization theory in illustration creation.Methods:The significance of illustration defamiliarization was discussed from the perspective of psychology and visual rhetoric,and the defamiliarization strategies of illustration creation were discussed from the aspects of the theme,perspective,shape,color,material,texture and degree of illustration creation.Conclusion:The application of defamiliarization theory in illustration creation is helpful to improve the dissemination of illustration content,increase the visual appeal of the works,promote the originality of illustration content,bring novel experience and feelings to the viewers,and broaden the vision of aesthetic subjects.