非遗保护背景下凤阳凤画的文创设计研究

Research on the Cultural and Creative Design of Fengyang Phoenix Painting under the Background of Intangible Heritage Protection

凤阳凤画是安徽省非物质文化遗产,有着“皖北三绝”之一的美称,但由于其题材、技法、风格等方面传统守旧,难以与现代的审美要求相契合,导致其传承与发展面临巨大挑战。本文从文创设计的角度出发,在保留凤阳凤画独有的传统文化内涵前提下,为凤阳凤画注入新的艺术观念和美学风格,使凤阳凤画以文创产品的新形式走进现代人的生活,为其在当代社会的传承与创新提供新的发展方向。

Fengyang phoenix painting is an intangible cultural heritage of Anhui Province.It has the reputation of being one of the“Three Wonders in Northern Anhui”.However,due to its traditional theme,technique,style and other aspects,it is difficult to meet the modern aesthetic requirements,leading to its inheritance Facing huge challenges with development.Starting from the perspective of cultural and creative design,this article injects new artistic concepts and aesthetic styles into Fengyang Fenghua’s paintings while retaining the unique traditional cultural connotations of Fengyang Fenghua’s paintings,making Fengyang Fenghua a new form of cultural and creative products.Walk into the lives of modern people and provide a new development direction for their inheritance and innovation in contemporary society.