基于物联网崛起背景下电子商务运营管理创新

Based on the Innovation of E-Commerce Operation and Management under the Rise of the Internet of Things

本文以物联网和电子商务概述为切入点,分析电子商务的发展已经成为必然趋势,通过应用物联网技术,有助于电子商务运营准确获取商品交易信息,优化产业供应链,保障贸易安全,提高用户体验,进而扩大贸易范围。并以此为基础,探究物联网下电子商务运营管理创新措施,从而为相关工作者提供参考。

Taking the overview of Internet of things and e-commerce as the starting point, this paper analyzes that the development of e-commerce has become an inevitable trend. Through the application of Internet of things technology, it is helpful for e-commerce operation to accurately obtain commodity transaction information, optimize industrial supply chain, ensure trade security,improve user experience, and then expand the scope of trade. On this basis, this paper explores the innovative measures of e-commerce operation and management under the Internet of things, so as to provide reference for relevant workers.