新兴技术驱动的多元繁荣的内涵、结构和理论框架研究

The Connotation,Structure and Theoretical Framework of Diversified Thriving By Emerging Technologies

新兴技术使商业环境变成了商业生态系统。从利益相关者营销理论视角出发,本文基于前人关于“繁荣”的研究以及对多位学界与业界专家深入访谈基础上,提出了五元素(价值创造、组织学习、共生意愿、组织情感能力、企业真实性)两维度(认知、情感)的“多元繁荣”的价值主张,倡导企业在维持自身健康经营的同时,与其他利益相关者共同参与价值创造和分配,最终达到共同繁荣。本文深入论述了企业多元繁荣的实现与利益相关者的关系,跨学科地借鉴了积极心理学中个体“繁荣”的概念,理论创新的同时为新兴技术驱动的商业模式创新实践提供了积极可行的理论依据。多元繁荣的实现将会为企业与社会带来长期、和谐、稳定的发展。

Emerging technologies turn the business environment into a business ecosystem.Based on the predecessors’research on“thriving”and the perspective of stakeholder marketing,we conduct a number of in-depth interviews with academia and industry experts and put forward the five elements(value creation,organizational learning,intention on mutualism,emotional capacity,firm authenticity)and two dimensions(cognitive,emotional)of“diversified thriving”.The value proposition of“diversified thriving”advocate firms to pay attention on maintaining their own operation,at the same time creating and distributing value with other stakeholders,to finally achieve common thriving.This paper deeply discusses the relationship between the realization of diversified thriving and stakeholders,drawing on the concept of individual“prosperity”in positive psychology interdisciplinary,and provides a positive and feasible theoretical basis for the practice of business model innovation driven by emerging technology.The realization of diversified thriving will bring long-term,harmonious and stable development to enterprises and society.