美丽乡村建设视野下的短视频传播

Short Video Communication from the Perspective of Beautiful Rural Construction

长期以来,中国社会的发展中就始终存在着城乡二元对立的时差,随着"美丽乡村"建设规划的深入推进,这种时差正在被缩短。与此同时,乡村传播的理念与范式也逐渐得到重视。近年来,随着"抖音""快手"等短视频文化的流行,乡村传播被赋予了崭新的形式与内涵。短视频技术不仅在新农村建设中扮演着重要的文化载体和文化催化剂角色,而且直接推进了乡村传播模式的外向型转向。更为重要的是,乡村短视频以小博大,提振农业生产自信的同时,更促进了农业经济产能的释放,因而具有重要的产业启发价值。

In a long period of time,there has always been a time difference between urban and rural areas in the development of Chinese society.With further implement of the"Beautiful Countryside"construction planning,this time difference is being shortened.At the same time,the idea and paradigm of rural communication have been paid more and more attention.In recent years,as"Tik Tok","Kwai app"and other short video culture grow in popularity,rural communication has been given new forms and content.Short video technology not only plays an important role as the cultural carrier and cultural catalyst in the new rural construction,but also directly promotes the outward oriented transformation of rural communication mode.