从“跨粉都”到“饭圈”:论中国网络粉丝实践的形成

From“Trans-fandom”to“Fan-circle”:The Formation of Chinese Digital Fan Practices

在"跨粉都"中,粉丝个体流连于各个粉丝社群与媒介文本之间,而不同源流、不同特征的粉丝实践也因此产生对话冲突。"饭圈"实践背后的情感逻辑与平台算法和娱乐资本双重建构的技术资本逻辑合为一体,为"饭圈"逻辑引导下的诸多实践方式提供了合法性。广义上的"中国粉丝文化"特征也在这一过程中被重构,特定的行动规范和组织方式也被正式化。本文尝试探讨中国粉丝文化自20世纪90年代以来在实践方式上的变化,并试图解释其背后的技术、文化原因。

Since 1980s, fan culture has rapidly emerged along with the development of Internet and digital media in China. Due to its socio-cultural specificity, the Chinese fandom has become a phenomenon of “ trans-fandom”, in which individual fan lingers between various fan communities and media texts. In this “ trans-fandom” process, the emotional logic behind the practice of “ fan-circle” is integrated with the technical capital logic constructed by platform algorithm and entertainment capital. In the meanwhile, fan performances are constantly negotiated and reconstructed, whereas fan norms, values and cultural practices are formalized and legitimated. This paper examines and explains this dynamic process of formalization by studying the emergence of “ fan-circle culture” in the context of digital fandom in China's Mainland.