新中国早期邮票图像景观的“宣传画”审美风格

As a Miniature Version of“Picture Poster”:The Image Landscape and Aesthetic Style Presentation of Early Stamps in PRC(1949-1977)

晚清、民国时期,邮票多为体现政权属性,其审美风格往往拘谨、繁缛,色彩单一,呈现了近似于钞票的设计风格。新中国成立以后,由于对政治宣传工作的高度重视,早期邮票(1949—1977)也高度凸显了这种媒介的宣传属性,邮票的选题、图像设计与审美风格的主要特点是政治题材占据压倒性地位,设计多采用富有力量的图形、革命象征意义的色彩、简明有力的标题与旗帜鲜明的口号,形成了中国邮票史上一段独特的微缩版"宣传画"风格时期。

In the late Qing Dynasty and the Republic of China,stamps were mostly designed to reflect the nature of political power,and their aesthetic style was mostly formal,red-tape and single-colored,showing a design style similar to banknotes.After the founding of the PRC,due to the high attention paid to the political publicity work,the early stamps also highly highlighted the media attribute of this kind of publicity,which affected the topic selection,image design and aesthetic style of stamps.Its main feature is that the political theme of stamps occupies an overwhelming position,and the design uses powerful graphics,revolutionary symbolic colors,concise and powerful titles and clear-cut flags.The distinctive slogan formed a unique period of miniature“picture poster”style in the history of Chinese stamps.