摘要
微信由于具备成本低、速度快、普及广、形式多等优点,在房地产网络营销推广中崭露头角。新时代背景下,插画艺术逐渐运用于地产微信营销中,主要体现在:平面广告的创意插画设计风格,手绘插画与微信软文的创新结合,H5互动广告中的插画设计和游戏互动的插画类型。
Due to the advantages of low cost,fast speed,wide popularity and many forms,WeChat promotion has emerged in real estate network marketing.In the new era,illustration art is gradually applied to real estate WeChat marketing,which is mainly reflected in the creative illustration design style of print advertising,the innovative combination of hand-painted illustration and WeChat advertorial,and illustration design and game interaction in H5 interactive advertising.
作者
杨媛
YANG Yuan(Academy of Art and Design, Anhui University of Technology, Ma’anshan 243002, Anhui, China)
出处
《安徽工业大学学报（社会科学版）》
2021年第4期54-57,共4页
Journal of Anhui University of Technology：Social Sciences
关键词
插画
微信营销
房地产
illustration
WeChat marketing
real estate
