从规模经济与范围经济的角度思考汽车制造商应用增材制造的三个阶段

Thinking about the Three Stages of Additive Manufacturing Applied by Automakers from the Perspective of Economies of Scale and Scope

本文阐述了通过利用增材制造技术在规模经济与范围经济的优势,如何提高汽车制造商的竞争地位,还探讨了增材制造在汽车制造商应用的三个阶段及具体的体现形式。全球汽车制造业的准入门槛很高,在2013年之后,世界上主流的几个汽车制造商占全球行业收入超过三分之一,汽车生产企业正在进入一个加速竞争与淘汰的阶段。另一方面,汽车零部件供应链的特点是大量小型企业之间的激烈竞争,产品创新和供应链转型有可能改变汽车公司的商业模式。增材制造将对汽车制造商之间的竞争产生最大影响,并有可能改变商业游戏规则。

This article explains how to improve the competitive position of automakers by using the advantages of additive manufacturing technology in economies of scale and scope.It also discusses the three stages and specific manifestations of additive manufacturing in the application of automakers.The entry barrier for the global automobile manufacturing industry is very high.After 2013,several mainstream automobile manufacturers in the world accounted for more than one-third of the global industry revenue,and automobile manufacturers are entering a stage of accelerated competition and elimination.On the other hand,the auto parts supply chain is characterized by fierce competition among a large number of small enterprises,and product innovation and supply chain transformation may change the business model of auto companies.Additive manufacturing will have the greatest impact on competition among automakers and may change the rules of the business game.