汽车驾控性用户体验评价方法研究

Research on User Experience Evaluation Method of Automobile Driving Control

目前汽车的主观评价主要有两种方式,其一为汽车企业的专业主观评价人员在专业开发层面进行的工程化评价,为企业进行汽车开发提供参考和验收标准;另一种为第三方自媒体、汽车行业相关研究机构从事的主观评价,为用户选购、判定车辆优劣提供参考。两种方式均面向特定群体,缺乏互联互通。本文通过一定范围的调研、设定出家用汽车的核心用车场景,通过汽车行业专业评价人员在真实场景中对车辆的使用体验,模拟用户得出车辆动态驾控性能的使用感受,一方面可以为用户提供直观的体验结果,同时也可推进以用户体验为核心汽车开发方式落地。

At present,there are two main methods of subjective evaluation of automobiles.One is the engineering evaluation carried out by professional subjective appraisers of automobile companies at the professional development level,which provides reference and acceptance standards for the enterprise's automobile development;the other is the third-party subjective evaluations conducted by relevant research institutions in the media and the automotive industry provide a reference for users to purchase and determine the quality of vehicles.Both methods are geared towards specific groups and lack interconnection.Through a certain range of research,this paper sets the core car scenes of family cars,and simulates the user experience of the dynamic driving control performance of the vehicle through the experience of professional evaluators in the automotive industry in the real scene to provide users with intuitive experience results,but also to promote the implementation of user experience as the core vehicle development method.