农民大学生媒介素养现状与提升路径研究——以四川开放大学为例

Research on the Current Situation and Improvement Path of Media Literacy of Rural College Students——A Case Study of Open University of Sichuan

十九大以来,党中央对实施乡村振兴战略提出了更高要求,乡村本土高素质人才培养的紧迫性和现实性更加强烈。而在此之前,随着新媒体越来越普及,各种形式层出不穷,人们对媒介的了解和运用随时在更新,这也给农民带来了挑战和机遇。以乡村振兴战略为背景,以新媒体时代农民大学生媒介素养为研究对象,通过问卷调查、访谈等形式,对四川开放大学培养的农民大学生进行了调查和研究,总结出了他们的媒介素养现状。基于所调查的现状,找到了农民大学生在媒介素养建设中所担任的多重角色,并提出了为了更好地提升其媒介素养,需要政府、媒体、学校以及农民大学生自身的共同努力。

Since the 19 th National Congress of the Communist Party of China,the Party Central Committee has put forward higher requirements for the implementation of the rural revitalization strategy,and the urgency and reality of training high-quality local talents in rural areas have become stronger.Before that,with the increasing popularity of new media,various forms emerge in endlessly,people’s understanding and use of media are constantly updated,which also brings challenges and opportunities to farmers.Taking the rural revitalization strategy as the background and the media literacy of rural college students in the new media era as the research object,we investigated and studied the rural college students cultivated by Sichuan Open University through questionnaires and interviews,and summarized their media literacy status.Based on the current situation of the survey,we found out the multiple roles of the peasant college students in the construction of media literacy,and put forward that in order to better improve their media literacy,the government,the media,the school and the peasant college students needed to make joint efforts.