情感社会学视角下的体育传播话语表达研究

Research on the Expression Discourseof Sports Communication from the Perspective of EmotionSociology

随着体育赛事报道、体育人物报道、体育故事报道等体育新闻内容的传播,情感元素的传播逐渐成为体育新闻报道中不可或缺的外在表征。对此,该文选取2018年俄罗斯世界杯期间广泛传播于社交媒体中的《卢卡库:他们再也不会查我的身份证了》一文为主要研究文本,以情感社会学中的同情理论为分析视角,采用文本分析、比较研究等方法,分析“同情”这一情感因素在相关事件引发的体育舆论不断出现转向过程中所发挥的作用。研究发现,体育媒体在“卢卡库”相关新闻的体育传播中利用“同情”来对整体舆论进行建构,而受众则通过表达“同情”直接影响了体育传播过程中的舆论导向。与此同时,“同情”这种情感因素在受众之间也建构了一种集体认同和身份认同,并作为一种文化内涵贯穿在网络驱动型事件的全过程之中。

With the communication of sports news content such as sports event reports,sports figures,sports stories,etc.,the communication of emotional elements has gradually become an indispensable external representation in sports news reports.In this regard,this article selects the article"Lukaku:they will no longer check my ID card.",which was widely spread in social media during the 2018 World Cup in Russia,as the main research text,analyzes"sympathy"from the perspective of sympathy theory in emotional sociology,using text analysis,comparative research and other methods.This emotional factor plays a role in the continuous turning of sports public opinion caused by relevant events.The study found that the sports media used"sympathy"to construct the overall public opinion in the sports communication of"Lukaku"related news,while the audience directly affected the public opinion orientation in the process of sports communication by expressing"sympathy".At the same time,the emotional factor of sympathy also constructs a collective identity and identity among the audience,and as a cultural connotation runs through the entire process of network-driven events.