广元黄茶产业发展分析与思考

Analysis and Thinking on the Development of‘Guangyuan Huangcha'Industry

近年来,广元市围绕特色兴茶,坚持规划引领、科技夯基、“标标结合”、主体培育和品牌营销,打造了“广元黄茶”地理标志证明商标品牌,走出了一条差异化、特色化的茶产业发展新路。文章探讨了“广元黄茶”的发展概况和产业发展的主要做法,分析了存在的主要问题,并从基地建设管理、产品加工、品牌营销和品牌管理4个方面对广元黄茶产业未来的发展进行了思考和建议。

In recent years,Guangyuan City has focused on the characteristics of tea,insisted on the planning guidance,technology-based,‘standard and standard combination',the main cultivation and brand marketing,and created a‘Guangyuan Huangcha'geographical indication certification trademark brand,which is a different,characteristic new road of tea industry development.This paper discussed the general situation of the development of‘Guangyuan Huangcha'and the main methods of industrial development,analyzed the main existing problems and thought,suggested the future development of‘Guangyuan Huangcha'industry from the four aspects:base construction and management,product processing,brand marketing and trademark management.