体育赛事直播技术的应用及其版权保护——基于5G+VR的视角

Technological Application of Live Broadcasting of Sports Events and Its Copyright Protection:Based on the Perspective of 5G+VR

随着直播技术的不断发展,5G+VR的直播方式因为能够为观众提供沉浸式的观看体验,从而受到用户的广泛欢迎。与此同时,电视台、企业、赛事组委会间的深度版权合作,正因媒介技术的革新面临新的权属问题。一体式VR摄像设备、大数据制作方法等显著降低体育赛事节目的前阶段连续画面的独创性,使得能够体现“个性化选择”的演播室点评部分成为判断体育赛事能否成为版权法上作品的依据。将“高低”作为“有无”独创性的判断方法,短时点评将使得整个体育赛事直播节目几乎无独创性,不可被认定为作品。当赛事直播节目具有较多非纪实类的剪辑和具有显著区别内容的点评等主客观因素并满足著作权关于作品保护的条件以后,其互联网转播的权属问题,可类比英美国家的经验,采用广播权进行保护。而对于赛事短视频的版权问题,仍待进一步讨论和解决。

With the continuous development of live broadcasting technology,5G+VR live broadcasting mode is widely used by users,because it could provide a immersive viewing experience.Meanwhile,due to the innovation of media technology,the in-depth copyright cooperation between TV stations,enterprises and competition organizing committees is facing new ownership problems.Integrated VR camera equipment and big data production methods significantly reduce the originality of continuous pictures in the early stage of sports event programs,making the studio comments that can reflect"personalized choice"become the basis for judging whether sports events can become works under copyright law.Taking"high and low"as the judgment method of"whether or not"originality,short-term comments will make the whole live sports events almost unoriginality and cannot be identified as works.When the live events have subjective and objective factors such as many non-documentary clips and comments with significantly different contents,and meet the protection requirements of works under the copyright law,the ownership of internet broadcast rights becomes a new problem.Broadcasting copyright can be adopted similar to that in the UK and the US,while the copyright issue of short video events still needs to be further discussed and solved.