“旅游消费者行为”课程思政教学的探索与反思

Exploration and Reflection on Ideological and Political Teaching of“Tourist Psychology”

“旅游消费者行为”在旅游目的地及整个旅游产业发展中承担着促进服务创新、推动旅游业进步的重任。课程思政融合教学是当前高校全体教师面临的重要任务。在结合“旅游消费者行为”课程教学实践的基础上分析课程特点,基于教师、课程、学生的视角,分析影响课程思政融合的因素,对以往的教学方式进行反思并提出解决方案。

The course of“Tourist Psychology”is responsible for promoting service innovation and the progress of tourism in the development of tourism destinations and the entire tourism industry.Curriculum ideological and political integration teaching is an important task faced by all teachers in colleges and universities.This research analyzes the characteristics of the course based on the teaching practice of the“Tourist Psychology”course.From the perspectives of teachers,courses and students,it analyzes the factors that affect the ideological and political teaching of the course,reflects on the teaching methods used in actual teaching and proposes solutions.