新商科背景下市场营销专业跨界人才培养模式研究

Research on Crossover Talents Training Model of Marketing under the Background of New Business

营销行业新趋势、新变化的出现折射出高校市场营销专业人才培养存在结构性矛盾突出、培养维度单一、师资建设水平落后等问题。湛江科技学院根据新商科对学生的能力要求,构建“跨界融合、协同育人”的市场营销专业人才培养模式,提出通过“跨知识、跨域、跨行业、跨四维”四种形式的跨界协同育人途径,培养新商科复合型、创新型人才。

The emergence of new trends and changes in the marketing industry reflects the problems in the talents training of marketing in colleges and universities,which concludes obvious structural contradictions,the single training dimension,the out-of-date teacher construction and other problems.According to the ability requirements of new business students,Zhanjiang University of Science and Technology has constructed a training mode of"cross-border integration and collaborative education"for marketing talents,and put forward four forms of"cross-knowledge,cross-domain,cross-industry and cross-four-dimensional"cross-boundary collaborative education approaches to cultivate composite and innovative new business talents.