从土味视频看新生代农民工的身份认同问题(上)

Identification of New Generation of Migrant Workers:Seen from Earthy Videos(Part 1)

本文以制作群体为新生代农民工的土味视频为研究对象,探讨这一新的文化事物背后所体现的新生代农民工的身份认同。通过对土味视频文本的叙事分析与内容分析,厘清其创作者的空间场景呈现、话语来源、叙事模式、叙事风格,进而透视土味视频中的认同塑造方式。研究同时分析了土味视频的整个生产-消费过程,分别阐述了不同生产动机、不同经济收入下土味视频创作者的认同变化;阐释了生产-消费互动中,认同如何发挥作用;并将土味视频的消费者分为同质受众和异质受众,分别描述二者对新生代农民工认同的影响。

This article discusses the identification of the new generation of migrant workers behind the new cultural phenomenon of earthy videos made by the new generation of migrant workers.By studying the narration and contents,it tries to sort to the scene presentation,discourse origin,narration mode and style of the video producers.The study also analyzes the production and consumption process of earthy videos and interprets the different production motives,and the change of identification of the video producers along with the change of income.It explains how identity plays its role in the production-consumption interaction.It divides the audience of earthy videos into homogeneous and heterogeneous and describes their influence on the new generation of migrant workers.