社交媒体背景下的扬州美食旅游营销

Yangzhou Cuisine Tourism Marketing in the Context of Social Media

随着网络技术和新媒体的迅猛发展,社交媒体背景下的美食感知价值具有综合性,美食消费面临新趋势、新潮流。扬州作为“世界美食之都”,美食营销需要把握美食社交媒体营销的特点,积极进行美食旅游营销,提升消费者的美食感知价值和扬州美食形象。

With the rapid development of network technology and new media,food perception value is comprehensive in the context of social media,and food consumption faces new trends.Yangzhou,as the“world gourmet capital”,food marketing needs to grasp the characteristics of food social media marketing,actively carry out food tourism marketing,improve consumers’food perception value and the image of Yangzhou cuisine.