大学学报的微信公众号运营策略

Operational Strategy of WeChat Official Account of University Journals

微信公众号的产生,为很多企业与学校提供了公共服务平台,自从微信公众号上线以来,已经有十几种大学学报开通了相关的内容。大学学报是学术期刊中的重要组成部分,但是科学技术的发展使数字出版受到了冲击,也让人们的阅读方式发生了改变,传统的学术期刊传播已经不能够适应现代发展的进步,需要融入新媒体技术来辅助发展,微信公众号就是一个很好的平台。

The emergence of WeChat official account provides a public service platform for many enterprises and schools. Since the launch of WeChat official account, more than a dozen university newspapers have already published relevant content. University journals are an important part of academic journals. But the development of science and technology has impacted digital publishing and changed the way of reading. The dissemination of traditional academic journals has not been able to adapt to the progress of modern development, and needs to integrate new media technology to assist development. WeChat official account is a good platform.