浅谈电子商务环境下饲料产业经济模式

Discussion economic model of feed industry under e-commerce environment

在互联网、信息技术等新技术的快速发展下,衍生出电子商务平台。电子商务模式是指借助电商平台,将企业的营销过程由线下向线上转移,不仅革新了产品销售推广的方式,降低了企业的营销成本,也提升了产品的销售量,为行业发展带来了新的动力。在电子商务环境下,行业原有的产业经济模式不再适应于电子商务模式的发展趋势,企业需要对经济发展模式进行转型调整,才能更好地享受电子商务带来的营销红利。基于此背景,本文以饲料企业为研究对象,论述了电子商务与饲料产业经济模式相互关系,并基于目前饲料行业在电子商务环境下产业经济模式发展现状,分析得出饲料行业存在电子商务与饲料产业经济结合不深,缺乏完善的规划和管理机制,人力资源力量不足等问题,提出要深化电子商务与饲料产业经济模式融合,完善电子商务规划和体系建设,发展电子商务和产业经济复合人才等建议,为我国的饲料产业转型升级提供理论参考和实践借鉴。

With the rapid development of Internet,information technology and other new technologies,e-commerce platform has been derived.E-commerce mode refers to transferring the marketing process of enterprises from offline to online with the help of e-commerce platform,which not only innovates the way of product sales and promotion,reduces the marketing cost of enterprises,but also improves the sales volume of products and brings new impetus to the development of the industry.In the environment of e-commerce,the original industrial economic model of the industry can no longer adapt to the development trend of e-commerce model,enterprises urgently need to transform and adjust the economic development model,in order to better enjoy the marketing dividend brought by e-commerce.Based on this background,this paper took feed enterprises as the research object,discussed the relationship between e-commerce and feed industry economic model,and based on the feed industry economic model under the e-commerce environment industry development present situation,analysis of feed industry e-commerce combined with feed industry economy is not deep,the lack of perfect planning and management mechanism,lack of human resources and other issues,In view of these problems,put forward suggestions to deepen the integration of e-commerce and feed industry economic model,improve the planning and system construction of e-commerce,and develop the talents of e-commerce and industrial economy,so as to provide theoretical and practical reference for the transformation and upgrading of China's feed industry.