技术与资本:文化工业的双重逻辑——《启蒙辩证法》之文化工业再释

Technology and Capital:The Dual Logic of Cultural Industry——Reinterpretation of Cultural Industry in Dialectics of Enlightenment

在《文化工业:作为大众欺骗的启蒙》一章中,霍克海默、阿多尔诺所讲的文化工业是一个受到思想、制度等多种因素控制的产物,其中技术和资本是文化工业两个最核心的驱动力,二者反映出资本主义文化工业的双重逻辑,即艺术品灵韵的贫乏是技术的逻辑结果,同时文艺品的生产受资本逻辑的驱动。同一性的批判和非同一性的建立,既要深入分析资本主义社会矛盾的根源,又要扬弃技术与资本的逻辑,通过艺术的否定性和审美的否定性,使艺术摆脱权利的束缚,成为真实的存在。

In the article entitled Cultural Industry:As the Enlightenment of Popular Deception,the cultural industry mentioned by Horkheimer and Adorno is a product controlled by many factors such as ideology and system,among which technology and capital are the two core driving forces of the cultural industry,both reflect the dual logic of the capitalist cultural industry,that is,the lack of artistic charm is the logical result of technology,and the production of literary and artistic products is driven by the logic of capital.The criticism of identity and the establishment of non-identity,namely,the root of contradictions in capitalist society should be deeply analyzed,and the logic of technology and capital should be abandoned.Anyhow,through the negativity of art and aesthetics,let art get rid of the shackle of power,and become the real existence.