“一带一路”背景下境外工业园区商业模式动态更新路径:基于中国-印度尼西亚经贸合作区的案例研究

The Dynamic Update Path of the Business Model of Overseas Industrial Parks Under the Background of the"One Belt One Road":A Case Study Based on China-Indonesia Economic and Trade Cooperation Zone

学界对现有工业园区商业模式的研究尽管从园区布局、环境污染治理和基础设施建设等角度进行了探讨,然而,缺乏从利益相关者价值共创的视角对境外工业园区商业模式进行讨论,无法体现利益相关者在境外园区商业战略和营销中的地位。文章在价值共创理论和动态能力理论的基础上,通过对中国-印度尼西亚经贸合作区商业模式动态更新的案例研究发现,境外工业园区存在地产型和城市功能型两种商业模式,境外工业园区的商业模式更新路径存在匹配式和引导式两种。这一研究将价值共创理论应用到境外合作区商业模式转型中,加深了对境外合作区不同商业模式特征及其更新路径的理解,拓展了价值共创理论的内涵,对中国境外工业园区如何设计和选择合适的商业模式具有理论指导和实践意义。

Although the existing industrial park business model has been discussed from the park layout,environmental pollution control and infrastructure construction,there is no discussion on the business model of Overseas Industrial Park from the perspective of value co-creation of stakeholders,which can not reflect the status of stakeholders in the business strategy and marketing of overseas industrial parks.On the basis of value co-creation theory and dynamic capability theory,this paper studies the dynamic renewal of business model of China-Indonesia economic and trade cooperation zone and finds that,firstly,there are two business models of real estate and urban function in overseas industrial parks.Secondy,there are two kinds of business model updating paths of overseas industrial parks:matching and guiding.This study applies the theory of value co-creation to the transformation of business models in overseas cooperation zones,which deepens the understanding of the characteristics of different business models in overseas cooperation zones and their renewal paths,expands the connotation of value co-creation theory,and has theoretical guidance and practical significance on how to design and select suitable business models for overseas industrial parks in China.