高职院校图书馆微信公众平台思想政治教育实证研究——以“双高计划”建设10所A档高职院校为例

Empirical Research on Ideological and Political Education of Higher Vocational College Library WeChat Public Platform——Taking 10 Grade A " Double High Plan" Construction Higher Vocational College as an Example

随着信息技术的迅猛发展,微信公众平台日益成为微媒体时代高职院校图书馆开展思想政治教育的核心媒介。本文通过对"双高计划"建设10所A档高职院校图书馆微信公众平台中思想政治教育实践现状的研究,发现存在内容设计不系统、意义预设不明晰、推广主体广度不够等问题,提出了创新内容设计、增强传播成效、完善互动模块等优化路径,以期推动微信公众平台在高职院校图书馆思想政治教育中的理念和路径创新。

With the rapid development of information technology, WeChat public platform has become the core medium of carrying out ideological and political education of higher vocational college library in the micro-media era.Through research on the practical status of ideological and political education of higher cocational college library WeChat public platform of 10 grade A "Double High Plan" construction higher vocational college libraries, the paper has found that there are some problems such as the content design is not systematic, the meaning of the pre-set is not clear, and the extension of the main body is not enough. It is proposed to innovate content design, enhance the effectiveness of communication, improve the interactive module and other optimization path, so as to promote the innovation of the idea and path of the WeChat public platform in the process of ideological and political education in the higher vocational college library.