论文化产品的跨媒介符号生产

On the Cross-Media Symbol Production of Cultural Products

进入21世纪以来,随着媒体类型的增加、媒介融合的加快,跨媒介符号生产逐渐成为被传媒和技术所表征的令人瞩目的样态。文章在多媒介共在语域中,通过梳理媒介和符号生产的关系,理解跨媒介符号生产的方式,探求跨媒介符号生产的价值。文章重点释读文本内异媒介参照、文本的跨媒介表达和多媒介场景化符号生产三种类型。在跨媒介符号生产方式中,感官之间、感官与环境之间的关联和互动加剧,感知得到更新,文本增殖,现实感增强。

Since the 21st century,with the growth of media types and the acceleration of media integration,cross-media symbol production has become a remarkable state characterized by media and technology.In the context of multi-media,this paper combs the relationship between media and symbol production,understands the way of cross-media symbol production,and explores the value of cross-media symbol production.This paper focuses on three types of interpretation:different media reference in the text,cross-media expression of the text and symbol production in multi-media scene.In the production mode of cross-media symbols,the correlation and interaction between senses and environment and among senses themselves is intensified;the perception is updated,and text proliferation and sense of reality is enhanced.