高校文创设计服务湖州丝绸文化产业发展路径研究

Research on the development path of cultural and creative design in colleges and universities to serve silk-related cultural industry in Huzhou

湖州丝绸作为文化名片,在国内外的知名度至今不衰,虽质量较为上乘,但产业规划导向不够全面,地位和形象有待提升。鉴于我国丝绸文化产业发展进入拐点,湖州丝绸文化产业也面临严峻的转型期。文章分析了如何利用高校文创设计的介入,深入发掘湖州地方丝绸文化,研究高校文创设计服务湖州丝绸文化产业的发展路径,凸显湖州城市文化名片,助推区域创意经济发展。

As a cultural business card,Huzhou silk has still been very famous at home and abroad.Although it has high quality,it does not have comprehensive industrial planning guidance,which still needs to improve its status and image.In view of the fact that the development of the silk-related cultural industry in our country has entered the turning point,Huzhou silk-related cultural industry is also facing a severe transformation period.This paper analyzes how to make use of the involvement of cultural and creative design in colleges and universities to deeply explore the local silk-related culture of Huzhou and study its development path of cultural and creative design serving colleges and universities to highlight the cultural business card of Huzhou and boost the development of regional creative economy.