云南通海5.0级与四川北川4.6级地震微博舆情对比与对策

Comparison in Public Views on Microblog and its Policies between the Yunnan Tonghai M_(S)5.0 Earthquake and the Sichuan Beichuan M_(S)4.6 Earthquake

破坏性地震具有发震突然、破坏力大等特点,往往能在短时间内引起社会各界及舆论的关注,随之而来的还有地震谣言等其他负面舆情。通过对比分析云南通海5.0级地震与四川北川4.6级地震事件微博舆情,运用内容分析方法,总结经验教训,为更好地应对地震舆情提供对策,进而树立地震部门权威形象,赢得大众信任。

Destructive earthquakes always occur suddenly with great damage effect and can attract attention widely in public views in a short time,which may cause negative public views such as earthquake rumors.Through comparison and analysis in the public views on microblog between the Tonghai M_(S)5.0 earthquake in Yunnan and the Beichuan M_(S)4.6 earthquake in Sichuan,we summarize experience and lessons by the content analysis method,which provides countermeasures for better coping with earthquake-related public views,establishing the authorita-tive image of earthquake agency,and obtaining the public trust.