高校网络舆情用户画像构建与应用研究

Research on the Construction and Application of University Network Public Opinion User Portrait

大数据时代,高校网络舆情管理挑战与机遇并存。探讨了国内高校网络舆情用户画像的研究现状,结合高校网络舆情管理实际,从资源层、数据层、存储层、处理层、模型层、应用层提出构建高校网络舆情用户画像的架构图,并从构建可视化用户画像、建立专业化管理队伍、培养网络意见领袖三个方面提出应用建议。

In the era of big data,university network public opinion management faces both challenges and opportunities.This paper discusses the domestic research status of network public opinion user portrait of colleges and universities,combining the reality of university network public opinion management,puts forward a picture of architecture diagram of the university network public opinion user from the resource layer,data layer,storage layer,processing layer,model layer and application layer,and comes up with suggestions from building visual user portrait,establishing a professional management team,training network opinion leaders.