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龙舟体育产业发展对策研究——以集美龙舟产业为例 被引量:2

Study on Countermeasures of Development of Dragon Boat Sports Industry——Take Jimei Dragon Boat Industry as an Example
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摘要 集美龙舟产业已初具规模,逐步形成旅游产业、文化产业、竞赛产业等三位一体的体育产业发展形态。针对当前集美龙舟产业存在的问题,建议政府强化统筹以规划产业发展布局、推进区域特色化建设以激活龙舟特色旅游、引进知名品牌赛事以增添赛事产业活力、深化龙舟文化钻研工作以创新文化服务产品,以便推动集美龙舟体育旅游产业高质量发展。 Jimei Dragon boat industry has begun to take shape,and gradually formed a trinity of sports industry development form such as tourism industry,cultural industry and competition industry.In view of the current problems of Jimei dragon boat industry,this paper suggests the government strengthen the overall planning of industrial development layout,promote the construction of regional characteristic to activate the dragon boat tourism characteristics,introduce famous brand competition with adding events industry dynamism,deepen the dragon boat culture study work with innovation service products in order to promote the development of Jimei dragon boat sport tourism industry with high quality.
作者 林秋华 LIN Qiuhua(Department of Physical Education,Xiamen University,Xiamen 361000)
出处 《长江工程职业技术学院学报》 CAS 2021年第4期73-76,共4页 Journal of Changjiang Institute of Technology
基金 集美区委党校2020年校级课题“集美龙舟体育旅游产业发展对策研究”(课题编号:2000-04)。
关键词 集美区 龙舟 体育旅游 体育产业 Jimei District dragon boat sports tourism sports industry
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