数字化改革背景下科普方式创新研究

Research on the Innovation of Popular Science Methods in the Context of Digital Reform

在网络科学技术迅猛发展的今天,数字科普方式正取代传统科普方式而成为当前科普主流。本文通过分析数字化改革背景下科普方式创新背景及其必要性,运用传播学经典的“5W”模型对当前数字科普现状进行了分析,针对数字科普面临的机遇和挑战,提出了数字化改革背景下科普方式创新的具体路径。

With the booming of network science and technology,digital science popularization methods are replacing traditional science popularization methods and becoming the current mainstream.This paper analyzes the background and necessity of the innovation of science popularization methods in the context of digital reform,and uses the classic“5W”model of communication to examine the current status of digital science popularization.Aiming at the opportunities and challenges,the path for innovating science popularization methods in the context of digital reform is proposed.