农旅特色背景下的电子商务专业教学改革研究

随着我国乡村振兴战略的稳步推进,农旅特色产业作为推进新型城镇化的重要模式,将农旅特色产业建设与电子商务专业教学改革有机融合,有助于培养符合市场需求的电子商务人才,在推动农旅特色产业建设的同时,提升电子商务专业学生的就业率。文章首先从农旅特色产业的概念、发展现状以及与电子商务专业的融合现状;其次探究了电子商务专业在教学上的不足;最后提出基于农旅特色产业的电子商务专业教学改革,实现符合新时代经济发展趋势的电子商务专业教学改革。

With the steady progress of China's strategy of"rural revitalization",the characteristic industry of agricultural tourism is an important model to promote the new type of urbanization.The organic integration of agricultural tourism characteristic industry construction and e-commerce professional teaching reform is helpful to train e-commerce talents who meet the market demand,promote the construction of agricultural tourism characteristic industry,and improve the employment rate of e-commerce majors at the same time.Starting from the concept and development of agricultural tourism characteristic industry and its integration with e-commerce specialty;secondly,this paper probes into the deficiency of e-commerce specialty in teaching;and finally,the paper puts forward the teaching reform of e-commerce specialty based on agricultural tourism characteristic industry,so as to achieve the teaching reform of e-commerce major in line with the trend of economic development in the new era.