“苏州元素”在现代文创产品中的应用与研究

BASED ON THE APPLICATION AND RESEARCH OF"SUZHOU ELEMENTS"IN MODERN CULTURAL AND CREATIVE PRODUCTS

对“苏州元素”进行提炼分类,分析“苏州元素”在文创产品中的运用法则及文创产品的开发原则。通过分析国内文创产品的发展现状并结合苏州的城市特点,以传统文化为切入点,提炼出具有“苏州特征”的视觉性元素,为“苏州元素”在文创产品的设计和运用提供应用支撑。提取出具有代表特征的苏州元素,总结了在文创产品中的实际运用方法。该方法论可以为其他城市的文创产品的开发提供借鉴。

To refine and classify"Suzhou Elements",analyze the practical application of"Suzhou Elements"in modern cultural and creative products and the development principles of cultural and creative products.By analyzing the current development status of domestic cultural and creative products and combining with the urban characteristics of Suzhou,using traditional culture as the starting point,the visual elements with"Suzhou characteristics"are extracted,which is the design and application of"Suzhou elements"in cultural and creative products.Use to provide application support.The Suzhou elements with representative characteristics were extracted,and the practical application methods in cultural and creative products were summarized.This method can provide reference for the development and application of cultural and creative products in other cities.