摘要
将传统书信的载体以现代创新设计的形式重新定义,在疫情常态化的特殊时期构建信笺人文主义设计属性。研究历史上不同笺纸设计样式的变化,分析《诗经》语境中植物元素的图案创作构思,通过实践说明“花曰”信笺创新设计的思维导向。创作出信笺系列设计产品,包括:笺纸、信封、收藏匣。《花曰》信笺设计深化人们沟通交互的审美体验,具有提升传统文化价值的积极意义。
The carrier of traditional letter is redefined in the form of modern innovative design,and the humanist design attribute of letter paper is constructed in the special period when the epidemic is normalized.To study the changes of different notepaper design styles in history,and analyze the design creation conception of plant elements in the context of The Book of Songs.This paper illustrates the thinking orientation of the innovative design of"Flower Say"letterhead through practice.Created a series of letterhead design products,including:paper,envelope,collection box.The letterhead design of Flower Say deepens people's aesthetic experience of communication and interaction,and has positive significance of enhancing the value of traditional culture.
出处
《设计》
2021年第23期34-36,共3页
Design
关键词
信笺设计
《诗经》植物元素
古典形式美
传统文化
自然样式
Letterhead designs
Plant elements in the
Book of Songs
Beauty of classical form
The traditional culture
Natural style
