机遇、挑战与应对:江苏体育非物质文化遗产的活态传承

Opportunity,Challenge and Solution:the Viable Inheritance of Jiangsu’s Intangible Sports Cultural Heritage

文章运用文献资料法和实地考察等方法,在乡村振兴战略背景下,讨论江苏体育非遗文化的活态传承问题。研究认为,乡村振兴战略为体育非遗活态传承提供了新的契机,体育非遗为乡村振兴战略注入新的活力。江苏省体育非遗在保护和传承中存在代际传承问题凸显,场地、器具得不到有效保障和体育非遗生活化转向尚未形成。由此提出了如下发展对策,第一,优化文化生态环境,实现整体性保护;第二,形成乡村品牌特色,融入日常生活;第三,深入挖掘文化内涵,打造美丽乡愁记忆。

In the context of rural revitalization strategy,this paper discusses the issues relating to the viable inheritance of Jiangsu ’s intangible sports cultural heritage by means of literature research and field visits.The study result suggests that the rural revitalization strategy has provided new opportunities for the viable inheritance of intangible sports heritage,and in turn the sports heritage provides a new strength for implementing the rural revitalization strategy.However,the problems with the protection and intergenerational inheritance of Jiangsu’s intangible sports heritage remain serious,including insufficient supply of venues and equipment,and incomplete daily application of the sports heritage.Consequently,this paper puts forward the following countermeasures for its development.The first is to optimize cultural ecological environment,realizing a holistic protection.The second is to develop distinctive rural brands and integrate them into daily life.The third is to explore more cultural meaning,creating memorable homesickness.