景区级别与日历效应比较研究——以新疆吐鲁番4景区为例

Comparative Study of Scenic Spot Level and Calendar Effect--A Case Study of Four Scenic Spots in Turpan,Xinjiang

日历效应是旅游活动在年内变化的时间节律,主要体现在季节效应、节日效应和周末效应。基于景区级别—旅游客流量模型,收集新疆吐鲁番4景区连续3年的逐日客流量数据,通过构建3个指数模型测算效应值,以分析景区级别与日历效应之间的关系。结果发现:吐鲁番旅游淡旺季特别明显,景区级别越高,淡旺季差异越大;五一和国庆节日效应最高,景区级别越低,节日效应越显著,长假期有明显的节前和节后效应;周末效应有明显的季节性差异,周六效应高于周日效应,景区级别越低,周末效应越高。最后,从气候变化、节假日制度和作息制度探讨了旅游日历效应的成因。

Calendar effects was the time rhythm of tourism activities in a year,which mainly manifested in three aspects:season effects,festival effects and weekend effects.Based on the scenic level-tourist flow model,this paper collected daily reception data of four scenic spots in Turpan for three consecutive years,constructed three index models to measure the effect value,and analyzed the relationship between scenic spot level and calendar effect.The results showed that:Turpan had obviously peak and low seasons,the higher the level of scenic spots,the greater the difference between peak season and low season.May Day and National Day had the highest festival effects,the lower the level of scenic spots,the more significant the festival effect.Long holidays had obviously pre-festival and post-festival effects.Weekend effect had obviously seasonal difference,Saturday effect was higher than Sunday,the lower the level of scenic spot,the higher the weekend effect value.Finally,this paper discussed the causes of tourism calendar effect from climate change,holiday system and work and rest system.