全民阅读背景下图书馆阅读推广服务研究

Research on Library Reading Promotion Service under the Background of Nationwide Reading

全民阅读是现代社会背景下文化自信宣传与树立的宏观要求对图书馆建设和发展提出的新挑战,图书馆作为承担文化传播和宣传工作的重要载体,其自身在发展建设中重视阅读推广工作不仅是对相关政府和要求的回应,也是促进图书馆长期稳定发展的有效策略。在全民阅读背景下,图书馆的阅读推广工作开展应当分别从传统文化经典推广、文化自信树立主题性推广,以及适宜于不同人群的针对性阅读推广三方面入手,通过建立推广工作的长效机制、培养和壮大推广工作的队伍、提升推广工作中先进技术与方法的应用力度为取得更好的推广服务效果提供支持,力求依托图书馆这一阵地为全民阅读要求的落实提供动力。

Nationwide reading is a new challenge to the construction and development of the library in the context of the macro requirements for the publicity and establishment of cultural self-confidence in modern society.As an important carrier for cultural communication and publicity,the library itself attaches importance to reading promo‐tion in the development and construction,which is not only a response to the relevant government and require‐ments,but also an effective strategy to promote the long-term and stable development of the library.Under the background of nationwide reading,library reading promotion should be carried out from three aspects:traditional culture classic promotion,cultural confidence building thematic promotion,and targeted reading promotion suitable for different groups.By establishing a long-term mechanism for promotion work,cultivating and expanding the team of promotion work,and enhancing the application of advanced technology and methods in the promotion work,we can provide support for achieving better promotion service effect,and strive to provide power for the implementation of the requirement of nationwide reading by relying on the position of library.