电子商务购物类网页美工设计中色彩心理的价值

The Value of Color Psychology in Web Page Design of E-commerce Shopping

近年来,网络化、信息化的广泛应用,网络购物已经成为人们日常生活中不可或缺的一部分。电子商务竞争日益激烈的今天,如何应用美工设计中的色彩心理价值进行网页的包装设计,实现吸引消费者,提升销售业绩是非常重要的内容。该文就电子商务购物类网页的美工设计中色彩心理的价值进行相关探讨,以期为电子商务购物类网页设计提供思路。

In recent years,with the widespread application of technologies such as networking and informatization,online shopping has become an indispensable part of people's daily lives.Today,with the increasingly fierce compe‐tition in e-commerce,how to apply the color psychological value in art design to the packaging design of web pages,so as to attract consumers and improve sales performance is a very important content.This paper discusses the value of color psychology in the art design of e-commerce shopping web pages,in order to provide ideas for the design of e-commerce shopping web pages.