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基于5G和AIoT技术宁波新零售现状调查和发展路径研究

Research on Current Situation and Development Path of New Retailing in Ningbo Based on 5G and AIoT Technology
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摘要 宁波的零售业整体发展良好,5G基础设施建设走在全国前列,5G在多个领域的应用示范取得了良好的成绩。部分走在新零售前沿的企业通过5G、AIoT等新技术的应用大大提升了供应链运营效率,成为新零售的创新者和领军者。在新零售的背景下,宁波的零售企业应以开放的心态,积极利用5G、AIoT等技术,在企业供应链、销售系统、商业系统、客户体验等方面,运用场景思维、用户思维、数据思维、跨界思维等方式,让已有的场景更加便捷化、智慧化,加快从传统企业模式向新零售数字化企业转型升级。 Ningbo's retail industry develops well.The infrastructure construction of 5G is in the forefront of China,and 5G application demonstration in many fields has achieved good results.Some retail enterprises in the new retailing frontier have greatly improved the operation efficiency of the supply chain through the application of 5G,AIoT and other new technologies.Under the background of new retailing,Ningbo's retail enterprises should be open-minded and actively use 5G,AIoT and other technologies.In aspects such as supply chain,sales system,business system,customer experience,etc.,retail enterprises should use scene thinking,user thinking,data thinking,cross-border thinking and other ways to make the existing scenes more convenient and intelligent so as to accelerate the transformation and upgrading from traditional mode to new retailing digital enterprises.
作者 郑琼华 ZHENG Qiong-hua(School of Business,Zhejiang Fashion Institute of Technology,Ningbo,Zhejiang,China 315211)
出处 《浙江纺织服装职业技术学院学报》 2021年第4期67-71,共5页 Journal of Zhejiang Fashion Institute of Technology
基金 宁波市第四次经济普查课题(编号:NBPS003)。
关键词 5G AIoT 新零售 重构 路径 5G AIoT new retailing reconstruction path
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