移动应用端中“新人礼”交互界面设计

Interactive interface design of"new user ceremony"in mobile application terminal

目前,手机应用软件的“新人礼”同质化现象严重,产品特色未能突出,受众分析不全面,“新人礼”针对性不强等问题普遍存在.以手机软件应用中“新人礼”设计为研究对象,运用问卷调查、文献分析、案例研究等方法,结合调查问卷数据开展“新人礼”用户体验设计原则分析和设计路径探析.发现“新人礼”界面视觉设计中要注重色彩运用的协调性,强化字体设计的指向性,重视图形设计的功能性,增强版式设计的定向性;在“新人礼”交互设计中应注重逻辑的合理性,遵循手势操作的惯性,注意页面转场的意识性,提示引导的有效性等设计要点等.研究成果为移动应用端中“新人礼”的交互界面设计提供理论依据.

At present,the homogenization phenomenon of"new user ceremony"of mobile phone application software became serious,the product features were not prominent,and the audience analysis was not comprehensive,leading to the problems of"new user ceremony"seemed not strong.A design of"new user ceremony"in mobile phone software application was taken as the research object,aided with questionnaire survey,literature analysis,case study and other methods,questionnaire data was used to analyze the design principles and design paths of"bridal gift"user experience.It was found that in the interface visual design of"new user ceremony",the coordination of color use,strength of the directivity of font design,attach importance to the function of graphic design,and enhancement of the directivity of plate design were important and needed to be concerned about.In the interaction design of"new user ceremony",the rationality of logic,follow the inertia of gesture operation,the consciousness of page transition,the effectiveness of prompt guidance and other design points needed to be considered.The results provided a theoretical basis for the interactive interface design of"new user ceremony"in mobile applications.