基于用电行为分析的网上国网APP精准推广路径选择建模研究

Research on the Modeling of Accurate Promotion Path Selection of Internet State Grid APP Based on Electricity Consumption Behavior Analysis

为了提升电力企业网上国网APP的推广有效性,提出基于用电行为分析的网上国网APP精准推广路径选择建模研究方法。根据用电设备用途、使用时间以及功率消耗情况,建立多维度负荷分解体系。利用一段时间内的用电矢量信息确定时间窗,提取用电行为特征。结合隶属度函数之间映射关系,建立用电行为分析模型,实现用电行为准确分析。以获取最大经济效益作为前提,综合考虑经费约束条件,构建精准的推广路径选择模型。仿真实验表明,此种选择推广路径的方法新增用户数量多,活跃度与忠诚度较高,且可实现利益最大化。

In order to improve the promotion effectiveness of Online State Grid app of electric power enterprises, a modeling research method of accurate promotion path selection of Online State Grid app based on power consumption behavior analysis is proposed. According to the usage, service time and power consumption of electrical equipment, a multi-dimensional load decomposition system is established. The time window is determined by using the vector information of electricity consumption in a period of time, and the characteristics of electricity consumption behavior are extracted. Combined with the mapping relationship between membership functions, the analysis model of power consumption behavior is established to realize the accurate analysis of power consumption behavior. In order to obtain the maximum economic benefits as the premise, comprehensive consideration of the funding constraints, build a precise promotion path selection model.The simulation results show that this method can increase the number of new users, increase the activity and loyalty, and maximize the benefits.