传统走向现代:晚清民国包装业的转型

Traditional Trend to Modern Times:the Transformation of the Packaging Industry in the late Qing Dynasty and the Republic of China

晚清民国时期,经济大转型、军事大决战、政治大变革,构成了中国历史上最矛盾、最混乱、最彷徨的时代,是中国历史上最重要的转型与转折时期。在外国资本主义的侵略下,大量洋货涌入和外资投资设厂,引入了机械化生产方式,催生了民族资本主义工业企业诞生,导致了手工业时代的民族工商业解体、倒闭。作为传统向现代的转型时期,随着西方资本主义的商品垄断和品牌文化的持续输入,我国社会性质、主要矛盾、经济结构、生产方式、思想和文化观念的不断裂变与蜕变,与人们生产生活密切相关的包装,在生产方式、设计主体、功能拓展、价值追求等方面发生了前所未有的变革,表现出在政治变革、科技影响和思想观念变迁下包装业的转型历程,从中不难发现在各种变化中,民族文化的自信与认同始终是坚守之魂和设计转型的主旋律。

In the late Qing Dynasty and the Republic of China,the great economic transformation,military Armageddon and political reform constituted the most contradictory,chaotic and hesitant era in Chinese history,and was the most important transformation and turning point in Chinese history.Under the invasion of foreign capitalism,a large number of foreign goods poured into and foreign investment to set up factories,introduced mechanized production methods,gave birth to the birth of national capitalist industrial enterprises,and led to the disintegration and collapse of national industry and commerce in the handicraft era.As a traditional to modern transformation period,with the social nature,the main contradiction,economic structure,production mode,thought and cultural concept of constant fission and transformation,and closely related to people’s production and life,packaging in production mode,design subject,function development,value pursuit of unprecedented changes,show in science and technology influence,political change and ideological transformation process,it is not difficult to find in various changes,national culture confidence and identity always adhere to the soul and design change!