我国移动阅读应用个人信息保护政策合规性测度研究

Research on Compliance Measurement of Personal Information Protection Policies for Mobile Reading Applications in China

[目的/意义]探究我国移动阅读应用个人信息保护政策合规性用户感知情况,构建移动阅读应用软件个人信息保护政策合规性评价指标体系,基于用户视角为隐私政策的制定和完善提供理论与实践指导。[方法/过程]结合国内外对个人信息保护政策的研究,选取国内十大热门移动阅读APP为研究对象,从个人信息保护政策与标准规范契合度、文本完整度、位置显著程度、内容可读程度4个维度构建个人信息保护政策合规性用户阅读感知测度体系,使用灰色加权关联分析方法对选取的APP进行关联度计算及排序。[结果/结论]个人信息保护政策合规性受政策表征和内容的双重影响,链接显著、内容完整、可读性强、法规契合度高的隐私政策更易获得用户在合规性方面的正向反馈。

[Purpose/significance]Aiming at exploring the user perception of the compliance of personal information protection policies of mobile reading APPs in China,this paper constructs the evaluation index system for the compliance of personal information protection policies of mobile reading APPs,and provides the theoretical and practical guidance for the development and improvement of privacy policies based on the user perspective.[Method/process]Combined with the domestic and foreign research on personal information protection policies,the study selected the domestic top ten popular mobile reading APP as the research objects.From four dimensions of the personal information protection policies and standard fit,text integrity,the significance degree of position and readability of content,the paper constructed the measurement system of personal information protection policies compliance users read perception.The grey weighted correlation analysis method was used to calculate and sort the correlation degree of selected APPs.[Result/conclusion]The compliance of personal information protection policies is influenced by both the representation and content of policies.Privacy policies with obvious links,complete contents,strong readability and high compliance with laws and standards are more likely to obtain positive emotional feedback from users.