基于消费者对回收价格敏感程度的回收策略研究

Research on Recycling Strategies Based on Consumers’ Sensitivity to Recycling Prices

目前,我国已经进入了报废汽车的高峰期.文章以报废汽车为例,基于国家最新报废汽车的回收管理办法中"五大总成"作为废金属交由钢铁企业作为原材料到修改为可进行回收再制造这一政策为研究背景进行研究.首先,基于差别定价策略,构建了 3种回收模式"制造商回收、制造商和零售商两者混合回收、制造商和零售商以及第三方三组混合回收模式,并求解出3种模式下的最优定价策略;其次,考虑消费者对回收价格的敏感程度和回收方之间的竞争关系,求解出两者混合回收和三者混合回收适用的前提条件,并对3种回收模式进行比较,求解出各回收模式最优的区间范围;再次,利用收益共享契约的方法对3种不稳定状态进行协调,使供应链的利润达到最大化,同时处于长期稳定的状态;最后,数值验证结论的正确性.文章研究不仅丰富了闭环供应链中回收策略的理论成果,而且对企业根据消费者对回收价格敏感程度的变化选择最优的回收策略提供现实价值.

At present,our country has entered the peak period of scrapped cars.This article takes scrapped automobiles as an example,based on the research background of the "five major assemblies" in the state’s latest scrapped automobile recycling management measures as non-metals,which are used as raw materials by iron and steel companies to be modified to be recycled and remanufactured.First of all,based on the differential pricing strategy,three recycling models were constructed: "manufacturer recycling,manufacturer and retailer mixed recycling,manufacturer and retailer,and third-party mixed recycling models", and solved the three modes of recycling.Optimal pricing strategy;secondly,considering consumers’ sensitivity to recycling prices and the competitive relationship between recycling parties,solving the prerequisites for the two mixed recycling and three mixed recycling,and comparing the three recycling modes,Solve the optimal interval range of each recycling mode;Third,the method of revenue sharing contract is used to coordinate the three unstable states,so as to maximize the profit of the supply chain while being in a long-term stable state;finally,the correctness of the conclusion is verified numerically.The research in this paper not only enriches the theoretical results of recycling strategies in the closed-loop supply chain,but also provides practical value for companies to choose the optimal recycling strategy according to the changes in consumers’ sensitivity to recycling prices.