基于互联网平台的羌族银饰生产性保护模式研究

Productive Protection Mode of Qiang Silver Ornaments Based on Internet Platform

目的以羌族银饰技艺的生产性和市场化运营为着眼点,研究羌族银饰技艺传承与互联网运营有效结合的方法,实现羌族银饰的生产性保护。方法利用服务体系角色地图和动机矩阵从生产性保护与市场拓展的角度,结合“互联网+平台”的优势,构建羌族银饰生产性保护平台。结果借鉴“互联网+文化”的设计思维对羌族银饰的生产性保护模式进行思考,实现羌族银饰生产性保护模式的良性循环,对羌族银饰的保护和传承有积极的推动作用。结论借助互联网平台对羌族银饰技艺生产性保护方法进行模式创新,将羌族银饰文化与服务项目有机结合,实现少数民族文化保护方式的更新,为开辟具有民族特色的文化保护研究和实践提供了新的思路。

Taking the production and market operation of the qiang silver jewelry as the focus,this paper studies the effective combination of the inheritance and Internet operation of the qiang silver jewelry,so as to realize the productive protection of the qiang silver jewelry.From the perspective of productive protection and market expansion,the author makes use of the role map and motivation matrix of the service system and combines the advantages of“Internet+platform”to build a productive protection platform for qiang silver ornaments.By referring to the design thinking of“Internet+culture”,this paper reflects on the productive protection mode of qiang silver ornaments,innovates the inheritance and protection environment of qiang silver ornaments,and realizes the virtuous cycle of the productive protection mode of qiang silver ornaments,which plays a positive role in promoting the protection and inheritance of qiang silver ornaments.With the help of the Internet platform,the paper innovates the productive protection methods and modes of the qiang silver jewelry technology,organically combines the qiang silver jewelry culture and service projects,and realizes the renewal of the protection methods of the minority culture,which provides new ideas for the research and practice of cultural protection with national characteristics.