中国台湾家具品牌座具类产品意象分析研究

Analysis and Research on Imageries of Seat Products of Taiwan’s Furniture Brands

目的通过对中国台湾家具品牌座具类产品意象进行分析,结果可供家具设计工作者及研究者开发产品时参考,从而提高台湾家具设计的竞争力。方法使用立意抽样筛选2020年“第三十届TIFS台北国际家具展”参展的10个家具品牌,每家品牌选取5张座具作为研究样本,共50件,施以亲和图方法进行台湾家具产品意象研究。结果得出设计美学、生产模式、艺术风格、用户经验和文化背景5大项目,并衍生出19个小项及其之间的相互关系。结论台湾家具品牌座具类产品,在意象的艺术风格上,中国风与北欧风格的家具占多数,简洁的家具造型与质朴的家具意象,符合现代人简约的生活理念并饱含人情味。在色彩的选择上以低彩度为主,如咖啡色、米色、浅灰色等,低调并且百搭。在原料上选用木头材质的居多,木头也因其温润的质感,普遍受到家具市场的欢迎。

Through imagery analysis of seating products of Taiwan furniture brands,this paper produces the results that can be used as a reference for furniture designers and researchers to develop products,so as to improve the competitiveness of Taiwan furniture designs.Ten furniture brands participating in the 30th TIFS Taipei International Furniture Fair in 2020 are selected.From each brand,5 seats are selected as research samples,and totally 50 samples are selected for studying the imageries of Taiwan furniture products by KJ method.Five major projects are concluded,including design aesthetics,production mode,artistic style,user experience and cultural background,and 19 items and their interrelations are derived.In terms of artistic style,Chinese style and Nordic style furniture account for the majority of Taiwan furniture brand imageries.The furniture with simple shape and imageries are in line with modern people’s simple life concept and full of human feelings.In the choice of color,the monotonous color is preferred,such as coffee,beige,light gray,humble and easy matching.Most of the materials are made of wood,which is also popular in furniture market because of its warm texture.