互联网环境下电力企业电力营销管理机制研究

Research on Power Marketing Management Mechanism of Power Enterprises Based on Internet Environment

随着信息技术的日益更迭发展,以互联网为基础形成的新型运营模式逐渐现于各个领域,电力企业也例外。互联网时代的发展为电力企业带来机遇的同时,也带来了诸多挑战,在“互联网+”环境下,电力企业要抓住机遇,迎接挑战。据此,电力企业要立足自身实际,瞄靶心、狠发力、有规划、想对策、花力气、找短板,优化和完善电力营销制度,革新营销管理模式,最大化地发挥网络技术和信息技术的作用,高质量完善各项电力服务,从整体上提升电力营销管理质效,为电力企业的行稳致远发展奠定良好基础。

With the increasing development of information technology,a new operation mode based on the Internet gradually appears in various fields,with the exception of power enterprises.The development of the Internet era brings opportunities to power companies,and brings many challenges.In the Internet plus environment,power companies should seize opportunities and meet challenges.Therefore,based on their own reality,power enterprises should aim at the target,make great efforts,plan,think of countermeasures,make efforts and find weaknesses,optimize and improve the power marketing system,innovate the marketing management mode,maximize the role of network technology and information technology,improve various power services with high quality,and improve the quality and efficiency of power marketing management as a whole,Lay a good foundation for the steady and farreaching development of power enterprises.