互联网环境下的电力营销创新

Power Marketing Innovation under Internet Environment

电力营销是保证电力公司盈利的关键手段,也是提高电力企业发展水平的核心内容之一。在传统电力营销工作中,凭借国家的政策支持,电力公司利用单一的模式可以基本完成营销任务。但随着时代发展,电力市场竞争愈加激烈,如果不能及时转变电力营销观念,电力公司就很难在市场中立足。互联网的发展为各行各业提供技术支持,电力公司也不例外,因此可以将电力营销和互联网技术相结合,为电力营销创造条件。文章分析互联网环境下电力营销的重要性,存在的主要问题并据此提出电力营销服务创新的有效措施,希望能为电力公司营销提供参考。

Power marketing is not only the key means to ensure the profitability of power companies,but also one of the core contents to improve the development level of power enterprises.In the traditional power marketing work,with the support of national policies,the single model of power companies can basically complete the marketing task.However,with the development of the times,the competition in the power market is becoming more and more fierce.If we can not change the concept of power marketing in time,it is difficult for power companies to gain a foothold in the market.The development of Internet provides technical support for various industries,and power companies are no exception.Therefore,power marketing and Internet technology can be combined to create conditions for power marketing.This paper analyzes the importance and main problems of power marketing under the Internet environment,and puts forward effective measures for power marketing service innovation,hoping to provide reference for power company marketing.